A must use tool for every website or App
I use Google Tag Manager daily. I make sure this is installed on every website I work on so I can easily deploy tags and not have to rely …
Overview
What is Google Tag Manager?
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system…
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Popular Features
- Event tracking (61)9.999%
- Rules-driven tag execution (58)8.383%
- Tag library (59)7.878%
- Ease of writing custom tags (63)7.575%
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What is Google Tag Manager?
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access,…
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- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Falcon?
Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…
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What is Google Tag Manager?
Google Tag Manager Integrations
Google Tag Manager Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is free.
Reviewers rate Event tracking highest, with a score of 9.9.
The most common users of Google Tag Manager are from Mid-sized Companies (51-1,000 employees).
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Reviews
(1-18 of 18)Companies can't remove reviews or game the system. Here's why
November 01, 2021
The Leading Tag Management App
Our web development team uses Google Tag Manager not only to manage tags on our own website, but those of our clients. It's a great way to enable easy addition and management of tags for things like analytics, social media, and advertising, without having to work in the website's code.
- Enables broader management of tags
- Ensures optimal tag placement and low impact on performance
- Makes updating tags quick and easy
- Integrates nicely with analytics
- As with a lot of Google products, it's not the most user friendly
- Steeper learning curve for those unfamiliar with code
- Doesn't have a very robust native knowledge base for training - but there are lots of external sources of training and tutorials elsewhere
September 28, 2021
GTM: Best in Service for Free
Google Tag Manager (GTM) is the backbone of our website tracking at our company. It is used by both our Analytics and Web Development departments to create a structured, versionable environment for web pages, events, and pixel tracking. GTM solves many issues that allow non-developers to be able to add code to a website all without needing to add code. For instance, if you need to install a heatmap, GTM has built-in tags that allow you to simply put your tracking ID and you're good to go. It's a fantastic, free tool that I cannot recommend enough for any analyst to have in their repertoire.
- Event Tracking
- Web Tracking
- Pixel Tracking
- Custom Events
- Platform Integration
- Cost (Free)
- Tutorials are sparse from Google. No official course.
- GTM is manually tracked. No automated click to track function.
- Integration quality varies depending on the application.
Google Tag Manager is a MUST HAVE tool for any website! It allows us to add and manage various pixels/tracking codes (From Google Analytics to Facebook and LindedIn) from one place, with a super straightforward UI.
Also, it keeps logs of all the changes to different containers, which is a very helpful thing when it comes to collaboration between different people/departments
Also, it keeps logs of all the changes to different containers, which is a very helpful thing when it comes to collaboration between different people/departments
- great UI/UX
- easy learning curve
- manage all tracking assets from one place
- can't think of any, really. Super easy to use
January 23, 2020
Excellent Tag Manager With a Learning Curve
We use Google Tag Manager to enable the use of tracking pixels from various sources on our website. Our website was developed and coded by an agency, so Google Tag Manager allows us to integrate these codes without having to edit or modify the coding of the site. We can then track user behavior concerning our business.
- Google Tag Manager allows you to see the source of incoming traffic to your site and track their behavior (make purchases, abandon carts, etc.)
- We can implement Google Tag Manager in-house, so we don't need to pay our developer to make changes or edit code for us, saving us money.
- Google Tag Manager is easier to use than coding a website, but you still need to have some technical knowledge.
- As someone with fundamental coding knowledge, if you set up a tag incorrectly, it can take a long time to figure out why the tag isn't working properly.
November 07, 2019
Google Tag Manager Review
As a digital strategist at a web company, one of my many roles is ensuring the websites we manage have strong conversion points. One way I am able to help manage this is through using Google Tag Manager to set up unique triggers and tags that provide analytics for how users are interacting with the website.
- Google Tag Manager integrates with other Google reporting platforms well such as Google Analytics.
- The platform offers an incredibly wide variety of things to track.
- Google Tag Manager offers little guidance within the tool. I often have to refer to outside guides or walk-throughs each time I set up a new feature.
- There is a steep learning curve.
- Difficult to test and manage if you have to rely on another webmaster or third-party to implement any code changes.
June 27, 2019
Google Tag Manager Sets You Free from IT!
Score 9 out of 10
Vetted Review
Verified User
We use Google Tag Manager to track everything from floodlight tags, events, exclusions and so on. I regularly review our site content to look for opportunities to add additional tags for improved reporting to our search, marketing, and social teams. When requested by those team I'll add tagging to new content sections or existing sections that are lacking the tracking they want to help answer business questions and enhance user experience.
- Ease of use!
- No need to involve IT so we can add and update tags in a timely fashion.
- Since it's part of the Google Suite, it's very reliable.
- It can be used for variety of tagging options.
- The learning curve for beginners can be steep.
- Anyone with access to your GTM account can make changes so you have to be diligent about who has access and the type of access they have.
- It helps to have an understanding of the data layer and what it represents to better understand how you use GTM.
We use Google Tag Manager for our own businesses, as well as client businesses so simply the creation, implementation, and optimization of remarketing/retargeting and other tracking pixels in one place, across all channels. Once deployed inside of their specific containers, it's easy to make any changes needed, quickly and then deploy them fast.
- Separate containers for different sites and different pixels on those sites
- One consolidated dashboard and login to manage multiple properties, containers, and tags
- Ease of use and access
- There is a little bit of a learning curve to get GTM up and running, even with a tech background.
- There interface could be a little more user-friendly.
- The interface could be more clearly labeled upfront to make sure it's super easy to tell what's what.
July 27, 2018
Tag Manager is great!
It is used in my department. We use Google Tag Manager to handle any third-party integration with our clients' websites, such as AdWords or Facebook. Tag Manager keeps all tracking codes and implementation clean and organized, and keeps the code off if the site so it loads faster.
- Well organized and easy to see what has been created
- We can manage all of our clients accounts from one dashboard
- Easily integrates with other Google services
- There is a steep learning curve when it comes to learning how to set up and integrate different services.
- The help tips are vague and unhelpful
June 08, 2018
Good overall tagging platform
We use Google Tag Manager (GTM) for tagging of our website. Events tracked in GTM are then used in Google Analytics for the creation of goals. GTM is used by the marketing team. It's a great tool for tagging the whole website to monitor usage trends, issues, volumes etc.
- Allows our team to be mostly independent from IT - all we needed IT to do was to insert a piece of code into website and we were ready to go.
- Easy to start - GTM provides a few helpful ready tags that don't need much setting up and will get you started with tracking of the general web actions.
- Lots of help is available - whether its own Google material or information available online, if you get stuck, it's never too hard to find a solution.
- I'm still a bit confused about the data layer and how it can be used for more advanced tags. I have a feeling I'm not using GTM's full capability because I'm struggling to understand this area.
- The preview pane recently stopped displaying so that's delaying my progress. Don't know if it's to do with GTM itself or anything to do with our IT but I've not been able to load it for a while.
- Once you get started, going from the basic level of usage to the interesting parts takes a bit of learning and a whole lot of confusion if you are new to tagging. But I guess GTM is not alone in this.
We use Google Tag Manager within our business unit to streamline our analytics implementation across multiple websites and environments (staging and production) and to track conversions and user engagement. We were previously using standard Google Analytics to do this tracking but were looking for Tag Manager to be able to more easily make adjustments without having to access/customize site code. GTM is being used by at least one other business unit in our organization, but we have separate implementations.
- Flexibility. We can create one analytics tag that can apply to multiple sites with a single click. This saves a lot of time when we want to make a minor tweak that applies to, say, our marketing website and our application site.
- Testing. It's very simple to preview whether a tag has been implemented properly - just visit a page, and you can easily see whether the right tags are firing using the Debug tool. I use this regularly to flag potential issues.
- Integrations. The ability to add things like Adwords and Facebook Pixel directly to sites using GTM is nice - it enables us to have a single place to store that information rather than having multiple versions of code floating around, which we might forget to update if something changes.
- Ease of creation. The templated system for creating variables, triggers, and tags makes the setup process fairly simple (even if there is a learning curve).
- While it's nice to be able to create one tag and apply it across multiple sites or page types, sometimes it's almost too easy to do that. I've run into some situations where we were tracking pageviews in multiple properties mistakenly because the tag was too broadly applied. This is something I'd like to be able to flag more easily. In order to get the kind of granularity we require, it can be necessary to create multiple versions of the same tag, applied to different environments, which creates the possibility for error if our naming structure is not consistent.
- Messaging is not always clear. Occasionally we'll see a message saying that a bunch of changes has been made (for example when publishing a new version), but it's not immediately clear what those changes are. It would be nice to be able to see a detailed rundown of version changes at any given time, and what pages are affected by those changes.
April 16, 2018
Reliable, Easy to use, Powerful and free!
The Google Tag Manager is used to manage tags and codes in your site or app. It can be both marketing tags and other tools that are useful for your business. It is usually used by IT, marketing, or Business Intelligence area.
- Fast learning curve
- Friendly integration with Other Google products
- Stable and reliable platform
- Provide more control to all tags on your sites.
- Ability to modify (on / off / pause) any tags very quickly, without bumping into deploys of IT area
- Transfer modifications tags and triggers to another workpace,
- Limited workspaces into the free version
January 22, 2018
Organize your Tracking Scripts with Google Tag Manager
Google Tag Manager is currently being used in our marketing department. We manage multiple organic sites and we also manage landing pages where we direct traffic from our PPC campaigns and display ads. Google Tag Manager allows us to better organize our tracking scripts that we include on all our sites and manage all our tracking scripts from a single console without having to modify our sites.
- Tag Manager allows us to insert the tag manager tracking script on our website once and we are able to manage all tracking scripts we need for our site from the Tag Manager console. The benefit is we don't need to make website changes every time we modify our tracking scripts since this is done through the Tag Manager console.
- Tag Manager provides us the ability to create various rules straight from the console.. For example, we can trigger our conversion tracking scripts to fire only when visitors convert on our site.
- Tag Manager allows us to create custom events. For example, we can create a rule that reports the frequency and list of all outbound links clicked from our site.
- There is a learning curve on how to properly use Tag Manager and its many features. You will have to test any rules and events you create to make sure they are implemented & tracking correctly.
We use Google Tag Manager to monitor our website traffic and gather insights about our visitors. The whole organisation is using it and we are upgrading our current website alongside implementing GTM. It solves several problems. Firstly, it helps us get to know the demographics and behaviours of our visitors. But then we can also set goals to track visitor journeys throughout the site.
- As it is connected to other Google services, it is easy to integrate and connect to them.
- The interface is much simpler than it used to be and there is a lot of help online if you need guiding through the process.
- It stores your usage data, so it is easy to keep track of what changes you have made.
- It is quite easy to tell where you have gone wrong if something is not working.
- You have to be relatively tech-savvy to use it.
- There are other tools available which make it easier to run experiments.
- Keywords are missing in the search console due to privacy issues. Which is good as a consumer, but not for a marketeer.
December 11, 2017
GTM - The most open and powerful analytics tool out there
Google tag manager (GTM) is a great way to handle all of the code snippets you need without having to bug your devs. It is also great for tracking custom interactions, again without needing to bug your developers to implement something and deploy. If you can write the JavaScript to find it on the page, GTM lets you measure it. It even allows you to set local and session storage variables to help you understand more complex user behavior.
- Measuring custom interactions. If you know a bit of javascript, you can set yourself up to measure anything that happens client side on your site, no matter how complex the sequence.
- Out of the Box triggers. Even if you aren't great at javascript, you can set up interactions pretty easily.
- Independent deployment. You can create, manage, and deploy your tags yourself without waiting for your developers to deploy.
- No retroactive measurements. If you haven't set up a measurement, there's no way to go back in time to find it.
- Finicky javascript syntax. It can be picky about how it accepts scripts.
- Interface changes a lot. It's usually an improvement, but it can make learning difficult because old tutorials quickly become obsolete.
October 05, 2015
Gives You The Ability to Customize Your Own Google Analytics
If you're using Google Analytics and want more control over your website, Google Tag Manager is a must for all marketers. It's a huge timesaver when it comes to deploying "extra" tracking interactions that are not normally included in Google Analytics, such as: clicks on links (email, PDFs), form submissions, social media interactions, and more. It also integrates with other platforms too, from Crazy Egg to LinkedIn. (Technically it could work wit anything since it allows you to "inject" your own code onto the page.)
With standard Google Analytics, you have to bug a developer to insert extra code into the page. Google Tag Manager eliminates this need.
Once you get the hang of it, you'll love it. It seems so simple - but until then, there's a learning curve. Some events will still require extra help from a developer depending on how the page is coded (and you'll bang your head against your laptop until you realize this ;). You need to be able to problem solve and not be shy about diving into code, even if you're not a "coder". Another pain point is that Google's own documentation seriously needs to be improved, and you'll find yourself doing a lot of extra research in forums.
- Ability to add track new types of interactions *without having to ask a developer for help*. Most of the time, that is.
- Ability to completely test deployments before pushing live.
- Ability to save "versions", so you can always have a record of previous deployments.
- Instant gratification, can deploy new versions and start tracking immediately.
- Google's documentation needs to be improved.
- There's a learning curve, and it's not easy for novice users.
- It's easy to make mistakes - but the good news is the preview/debut mode is there to help you with that.
January 07, 2015
Google Tag Manager-More Control for Marketers
Score 8 out of 10
Vetted Review
Verified User
- Gives marketers more control of their ability to measure visitor behavior.
- Gives marketers more control over adding features to a site.
- Hides details making implementation of site features easier, especially Google Analtyics.
- Great versioning infrastructure allowing you to roll out and roll-back changes.
- Strong preview and testing tools keeps you from bringing the site down.
- Well integrated with Google Analytics so you can use advanced features.
- Hiding of technical details (such as Google Analytics) may make debugging difficult.
- Gives marketers enough rope to hang themselves by injecting Javascript, CSS and HTML changes.
- Because it's powerful, it requires pretty extensive QA.
- Doesn't support A/B testing software like Convert.com, Visual Website Optimizer and Optimizely.
- Can quickly require some strong technical expertise for more advanced measurement setups.
Score 9 out of 10
Vetted Review
Verified User
We decided to utilize Google Tag Manager to assist with the web analytics and tracking pixel management. Being in an agency environment we also use it to manage tags for multiple clients. Google Tag Manager eliminates our web analysts and paid advertising specialists from constantly asking for help from our development team. It also speeds up the time it takes to deploy a tag across a website.
- Extremely IT-Friendly - user permissions, methods to test tags and versioning.
- Relatively Intuitive Interface - adding tags or changing rules are straightforward.
- Easy to Install - Simple to install, one container placed and you're ready to go.
- Event Listeners - Google Tag Manager now has options for event listeners to "listen" for actions on the page. These listeners can be used to fire tags on a certain click or interaction.
- Pre-Built Templates - no need to know javascript in most scenarios, pre-programmed templates make adding some tags as easy as filling out a web form.
- Supports Custom Javascript - Tag not supported? There is a custom HTML / javascript tag that can be used to run and publish tags.
- Steep Learning Curve - Google Tag Manager introduces new concepts such as Macros and Rules. Some may struggle at first deploying advanced analytics features such as ecommerce tracking.
- No Tag Folders - there is no easy way to "bucket" similar tags, a site with a lot of tags can become difficult to manage.
- No error debugging - Google Tag Manager will tell you if the tag fired, but not necessarily if there are errors
February 12, 2014
Google Tag Manager - You Can't Beat Free (well, sometimes you can)
Score 9 out of 10
Vetted Review
Verified User
We use Google Tag Manager to minimize the time it takes to implement third party javascript on our sites without IT intervention. It is used primarily by the Marketing department relative to digital marketing for new prospects.
- It has great flexibility to go back to previous versions of the container in case you make a mistake.
- It has some tag templates that can be used to minimize the need for custom tags to be created.
- Personally this is one of the best free products I've used in a long time. I can't think of anything to improve within the scope for which I use it.